Plzeňský Prazdroj

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Plzeňský Prazdroj

Route optimalization, routing, geographical data analysis

Implementing NET Genium had a positive impact on optimizing routes for sales representatives.

Implemented functions and modules

  • Calculating regions
    • Dividing the country into regions
    • Drawing regions using an interactive map
  • Calculating daily plans
    • Dividing regions into subregions
    • Calculating optimized routes within subregions
  • Visualization and graphical analysis
  • Background data materials
    • Lists of customers
    • Code books for regions

Brief description of the company

Plzeňský Prazdroj is a major producer and exporter of Czech beer, based out of four breweries: Plzeňský Prazdroj and Gambrinusu in Plzeň, Radegast in Nošovice and Velké Popovice in central Bohemia. Plzeňský Prazdroj exports beer to more than fifty countries around the world.

Field of activity:
Beer production
Solution implemented:
Applications for route planning of sales representatives