Plzeňský Prazdroj

Route optimalization, routing, geographical data analysis

Implementing NET Genium had a positive impact on optimizing routes for sales representatives.

Implemented functions and modules

• Calculating regions
  • Dividing the country into regions
  • Drawing regions using an interactive map
• Calculating daily plans
  • Dividing regions into subregions
  • Calculating optimized routes within subregions
• Visualization and graphical analysis
• Background data materials
  • Lists of customers
  • Code books for regions

Brief description of the company

Plzeňský Prazdroj is a major producer and exporter of Czech beer, based out of four breweries: Plzeňský Prazdroj and Gambrinusu in Plzeň, Radegast in Nošovice and Velké Popovice in central Bohemia. Plzeňský Prazdroj exports beer to more than fifty countries around the world.

Website:

www.prazdroj.cz

Field of activity:

Beer production

Launched:

2015

Solution implemented:

Applications for route planning of sales representatives